Many forms of advertising have surfaced since the advent of the internet. The forms differ in several dimensions, including the extent of the advertisement’s integration with the editorial content, the stage in the customer’s purchase funnel, the extent of specific targeting and whether the contract is firm, or customer-initiated. So the question is, which online ads are most effective in motivating consumers to buy?
The influx of personal smartphones and tablets in the workplace poses a series of new queries for IT personnel. The Bring Your Own Device (BYOD) trend brings with it a new set of management, security and application delivery challenges. IT admins, the world around, are testing strategies to maximize the benefits and minimize the risks of BYOD programs. Risks and rewards of BYOD programs must be balanced to create a mutually beneficial workplace for employees and employers.
Spending money has never been easier. Unconventional payment options are multiplying rapidly. Consumers and merchants are becoming open to more and more cashless forms of payment. From mobile-activated vending machines to credit card readers at farmer’s markets, the mobile payments movement is in full swing – from futuristic fiction to right-now-reality.
For most of us, our digital lives are secured by passwords. According to research conducted by Purdue University’s International Center for Biometrics Research, the inherent weakness of passwords is becoming blatantly apparent. Researchers here envision an IT world where passwords are no longer the norm.

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Sergei Vardomatski
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