Better insights, better engagement, better yield

Marketing and Advertising solutions

HQSoftware helps customers across industries to kickstart and streamline their omnichannel marketing and advertising activities. Our all-in-one solutions power brands, marketing agencies and tech companies at every stage of the marketing cycle, including research, planning, management and advanced analytics.

We Support The Entire Marketing Cycle

Research.

Unleash the power of data to better understand the market and target audiences.

  • data mining and aggregation
  • reporting and visualization
  • master data management
  • predictive customer modeling
  • integration with third-party
    data providers;

Planning.

Сreate a feasible strategy, set up a winning marketing mix and roadmap the activities.

  • decision support
  • content planning
  • customer journey mapping
  • media planning

Execution.

Unleash the power of data to better understand the market and target audiences.

  • CRM/CXM and loyalty
  • campaign automation
  • trade promotion management
  • e-commerce
  • content creation and delivery
  • SMM

Engagement.

Reach out to audiences in the right place at the right time, whatever the channel, whatever the device.

  • inbound marketing automation
  • e-mail marketing management
  • real-time personalization
  • insight-based brand interactions

Advertising.

Enable enhanced buying and selling of digital ads beyond pure automation and cost reduction.

  • data management
  • ad inventory management
  • DSPs and SPSs
  • ad exchanges
  • video advertising
  • analytics

Analytics.

Leverage meaningful data to better understand and improve campaign performance, thus driving more revenues.

  • big data
  • cross-channel performance analytics
  • customer decision journeys
  • customer engagement analytics and optimization
  • predictive lead scoring
  • interactive data visualization and reporting
 

We Are Serious about Analytics

We know how challenging it is to measure marketing ROI. To solve this challenge, we put data at the center of our solutions so that marketing managers can have full visibility and course-correct their activities to align with evolving customer needs and market conditions.

With the software we build, marketers can track and analyze campaigns across all channels while using data from disparate software and platforms to support their decisions.

We go for quality instead of just numbers, enabling managers to better understand customer behavior, brand sentiment and much more. This way, we won’t simply calculate conversion or retention rates but help you find out the why’s behind these metrics.

Success story