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Virtual Fitting Room on Mobile: 30% Reduction in Returns

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Industry: AR/VR, Marketing & PR, E-commerce



Increase customer engagement and sales for fashion brands and retailers


A mobile app that allows users to try on clothes on customized virtual avatars



growth in end-user engagement


reduced return rate

Collaborating with HQSoftware, Reactive Reality AG delivered a mobile app with a virtual fitting room that enables brands and retailers to increase sales and user engagement.

With the MVP, the customer was able to raise funding for future development and expand its team by 5x, proceeding partnership with HQSoftware.

Now, the company has a fully working solution that provides a customized experience for end-users, reducing returns rates of e-commerce brands by up to 30%.

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Need to build AR/VR solution? We’re ready to help!

HQSoftware has a team of skilled professionals ready to tackle the project. Ask me!

Anna Halias
Business Development Manager


Headquartered in Austria, Reactive Reality AG is a provider of B2B software solutions for fashion e-commerce. The company’s flagship offering is an augmented reality–based content engine called PICTOFiT,  that allows converting pieces of clothes into vivid 2D & 3D assets for a virtual try-on. The product was designed to help retail businesses to increase sales and reduce return rates through driving consumer engagement.


Behind the customer’s flagship product there is an PICTOFiT Content Service that allows the creation of accurate 3D models from conventional photos of clothes and vivid avatars of humans. Retailers can benefit immensely from PICTOFiT by offering consumers the opportunity to try on clothes virtually before they buy them. By customizing the shopping experience, they can also reduce their returns rate, increase customer loyalty, and boost brand awareness.

The challenging tasks behind 3D modeling

When building the app’s architecture, our developers made sure that the mobile app would be compatible with the proprietary SDK. As the customer was testing different ideas to deliver a top-notch product with unsurpassed user experience, this inevitably led to changing functionality requirements, which, in its turn, called for flexible architectural decisions and approaches.


The project’s core functionality was written in Objective-C and integrated with the proprietary SDK. After thorough analysis, our engineers came up with architectural approaches that both satisfied business needs and complied with the customer’s requirements (generic API, single-style, markup).

HQSoftware developed a mobile app for iOS and Android that enables online shoppers to take photos of themselves. This involves taking three rounds of photos—from above, middle, and below—ensuring that your body fits the camera frame and is centered.

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Virtual try-on

This is crucial for creating a realistic avatar enabling online shoppers to try on different outfits before making a purchase. For uninterrupted performance and facilitated avatar generation, our team made it possible to deliver all data to the content service without loss even in case of a bad network (mobile/Wi-Fi) connection.

Our engineers tuned a module in the proprietary SDK responsible for smooth data sharing between the customer’s platform and a mobile app.

In addition, our team developed a web service to run on the magic mirror device. The latter can represent a display with an embedded system or the so-called workstation connecting multiple devices. A public display will be used to visualize the content in brick-and-mortar stores. User interaction is performed via a tablet device connected to the display.

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Philipp Grasmug
CTO & Co-Founder
at ReactiveReality

“We are working with HQSoftware for quite some time now and different projects. The team is very reliable, motivated and eager to deliver the best solutions possible. If you are looking for a partner to outsource your software development, I can highly recommend this company.”

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