Most people still perceive Virtual and Augmented Reality as entertainment. However, these technologies are already being actively used in education, engineering, marketing and sales. For example, virtual reality glasses have become a successful tool for real estate sales. And they open up far more opportunities than one might think.
Many developers reasonably argue that VR and AR solutions in real estate can radically influence the client’s decision to buy or rent an apartment, house, or commercial object. Among the main advantages of using VR are:
- faster final decision-making than when using a 2D layout;
- increase in real estate sales conversion rates;
- more positive feedback from real estate buyers.
Benefits of AR and VR in Real Estate and Architecture
Enhanced property tours
Property tours can easily replace traditional photo galleries on developer websites, offering a WOW effect and resource savings for remote homebuyers. Developers can even create VR models of properties that are still under construction. This allows potential buyers to familiarize themselves with the space and layout before it’s even built.
Improved client engagement
The buyer has the opportunity to view the future space in detail, to become immersed in it and experience it. This has a positive effect on client engagement. Instead of boring photos and drawings, you give the customer the opportunity to be in the future, to examine the space, which makes the buying process more active.
Cost efficiency
Maintaining a physical showroom involves significant costs, including rent, utilities, staffing, and maintenance. By using AR and VR, developers can create virtual showrooms that eliminate these expenses. Virtual showrooms can be replicated and shared with countless potential buyers without the additional costs associated with expanding physical locations.
Global reach and accessibility
Augmented and Virtual Reality technologies enable potential buyers from anywhere in the world to tour properties without the need to travel, expanding the market reach for developers. Virtual tours can be customized with multiple language options and cultural adaptations to cater to a diverse global audience.
Applications of AR and VR in Real Estate
Virtual property tours
Virtual Reality allows you to create detailed 3D tours of properties. Potential buyers can:
- View the properties at any time
- Explore the layout and features of the home
- Get a realistic view of the space
This saves time for agents and clients, making the selection process more efficient.
Augmented Reality for interior design
Augmented Reality helps visualize design solutions in real space. Clients can:
- Try on furniture and decor in rooms
- Change wall and floor colors
- Experiment with lighting
This makes interior design decisions easier and increases customer satisfaction.
Virtual staging and visualization
Virtual Reality allows you to create virtual staging of empty rooms. It makes it possible to:
- Show the potential of a space
- Demonstrate different design styles
- Draw attention to key features of the property
Virtual staging saves money on real staging and improves a client’s visualization of the property.
Remote property viewing
Augmented and Virtual Reality technologies provide for remote viewing of the property. This allows customers to:
- View properties from anywhere in the world
- Reduce the cost of traveling to view properties
- Speed up the selection process for out-of-town buyers
This approach expands the geography of the client base and increases agency efficiency.
Interactive floor plans
Augmented Reality makes floor plans interactive and visual. Users can:
- Visualize room dimensions
- Move virtual furniture around the plan
- Evaluate different layout options
This helps clients to better understand the space and make an informed buying decision.
Training for real estate agents
Virtual Reality provides new training opportunities for realtors. Agents can:
- Practice in virtual sales scenarios
- Explore the features of different types of real estate
- Hone their presentation skills
This increases the professionalism of employees and the quality of customer service.
Why You Need a Custom AR/VR Software Solution
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Tailored real estate solutions
HQSoftware offers custom AR/VR solutions specifically tailored to the real estate market. We take into account the specifics of the industry, including peculiarities of object presentation, requirements for visualization of layouts and integration with CRM systems of agencies.
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Scalability and future-proofing
HQSoftware custom solutions are designed with the future growth of your business in mind. We create a scalable architecture that makes it easy to add new features and grow your workload. This provides long-term value for your investment and protects your business from the need for frequent software replacements.
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Competitive advantage
HQSoftware’s unique AR/VR solution will set you apart from your competitors. It will offer customers an innovative, immersive experience with your brand and real estate. This increases customer loyalty, improves your company image, and can be a key factor in purchasing decisions.
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Enhanced security and data protection
We focus on data security in our solutions. Custom development allows you to realize the specific data protection requirements of your industry. This reduces the risk of data leakage and ensures compliance with data regulations.
Customer Stories
450 business goals reached through tech solutions since 2001
Key Features of a Custom AR/VR Real Estate Solution
High-quality visualization
The solutions we develop include creating detailed 3D models of real estate properties. We ensure accurate representation of layouts and scales, and optimize models for smooth operation on various devices. This allows clients to get the most realistic view of their real estate in a virtual environment.
Analytics and user tracking
Сustom solutions include powerful analytical tools such as tracking user behavior in virtual environments, analyzing layout and design preferences, and generating reports to optimize marketing strategies. This allows real estate agents to gain valuable insights about their audience.
Real-time customization
Clients can visualize different furniture arrangements, wall colors, and other modifications instantly. This feature helps potential buyers to envision their personalized space and make informed decisions, significantly enhancing their engagement and satisfaction.
User-friendly interface
The solutions we develop are characterized by an intuitive interface. We provide easy navigation through virtual spaces, intuitive gestures and control commands, as well as built-in tutorials. This ensures comfortable use of AR/VR technologies for all clients, significantly increasing the efficiency of interaction with virtual real estate.
Steps to Implementing AR and VR in Real Estate
Requirements assessment and goal setting
The initial step is a thorough analysis of current procedures. It’s important to determine which specific tasks can be optimized or automated using Augmented and Virtual Reality.Choosing the right technology partner
The next step is to study the market of companies specializing in the development of AR and VR solutions for the real estate industry and to find a reliable technology partner.Development and customization
The development and customization stage includes creating detailed 3D models of real estate objects to be used in Augmented and Virtual Reality applications.Training and support for real estate professionals
Successful implementation of AR and VR technologies is impossible without appropriate staff training. It is necessary to develop training programs that will help employees learn new technologies and apply them in their daily work.Continuous evaluation and improvement
Since AR and VR adoption is an ongoing process, it is vital to constantly collect feedback from users, analyze data on how the application is being used, and make necessary changes.
Industries We Serve
See what our virtual and augmented reality app developers can do for your business
Education
Simulations of education labs, AR/VR tutorials, virtual trips, recreations of historical scenes.
Manufacturing
Interactive guides to help train employees, test and maintain equipment, build prototypes to evaluate new components.
Marketing
Interactive 3D models of products and holograms equipped with audio, video, buttons.
Healthcare
Safe AR/VR environments for students to learn, AR-based interfaces for medical equipment.
Real estate
Virtual guided tours around buildings with interactive 3D objects superimposed over a physical scene in real time.
Retail
Collection showcasing, virtual dressing rooms, virtual assistants, in-store navigation.
Automotive
AR/VR in the automotive industry enhances vehicle design, manufacturing, and customer experiences by enabling virtual prototyping, immersive training, and interactive car showrooms.
Sports
AR/VR-powered training programs, VR live streaming, Big Data and IoT for unique fan experiences.
Entertainment
Full-presence and immersive experiences for cinemas, TV shows, games, theaters.
Agriculture
Crop monitoring, training, and precision farming, offering immersive visualization, real-time data, and remote assistance.
Tourism
Immersive AR/VR virtual tours of destinations, landmarks, and attractions, enabling travelers to explore and plan trips remotely.
Telecom
AR and VR enhance network management with real-time data overlays for maintenance efficiency, immersive customer service, and employee training in the telecom sector.
How to Start a Virtual Reality Software Project
Easy steps to start a partnership with us
Have no specifications?
Start an elaboration stage with us.
Want a test period?
Let’s start with a pilot project of 2-4 weeks.
Confident and ready to start?
Let’s get your software project running.
FAQs
How long does it take to develop a custom AR/VR real estate solution?
Can the AR/VR solution be integrated with our existing real estate platforms?
How can AR and VR enhance property marketing and sales?
How can we measure the effectiveness of the AR/VR solution in our real estate business?
What equipment is needed for AR/VR applications in real estate?
We are open to seeing your business needs and determining the best solution. Complete this form, and receive a free personalized proposal from your dedicated manager.
Sergei Vardomatski
Founder
