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Native vs. Cross-Platform Mobile Development

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16 min read

Today many people prefer to do their shopping and binge-watching on a smartphone rather than a computer.

So when deciding to scale your business and grow your potential clientele, releasing a mobile app — assuming you haven’t done that yet — is the next logical step.

There are two ways to go about mobile development. You can choose to build native apps for all the respective platforms you need or create a cross-platform solution. In this article, we will compare them to understand the pros and cons and choose between native vs cross-platform app development.

Table of contents:

Native mobile app development: pros and cons

Cross-platform mobile app development: pros and cons

What to consider when choosing the type of mobile app

Native mobile software development tools

Cross-platform mobile software development tools

Bottom line

Native Mobile App Development: Pros and Cons

A native mobile application is a piece of software built for a specific mobile operating system. Therefore a native app:

  • Meets the OS requirements;
  • Uses platform SDK;
  • Has access to the device’s hardware memory and gear;
  • Has access and can interact with the device’s first-party and third-party applications.

When it comes to platforms, we are speaking of Android and iOS, the only platforms with a user base large enough to consider.

A regular iOS or Android app is sure to be the first to spring to mind when thinking about mobile development. So, let’s start there.

When deciding on a native app vs cross-platform app you might decide to settle for a native one, thanks to certain advantages:

  • Hardware access. A native mobile application can properly make use of all of the device’s resources, such as internal memory, camera, GPS, biometric authentication hardware, etc. 
  • Responsive UI/performance. Apps that software developers build for iOS or Android specifically tend to run faster and are more responsive to the users’ commands.
  • Ultimate UX. Each mobile operating system features a set of pre-defined UI and UX guidelines that developers are to follow. If they don’t, the OS publisher — Apple for iOS and Google for Android — won’t put the app on their app stores. Following platform-specific guidelines leaves everybody — developers, publishers, and users — certain that the app will look, feel, and work how you would expect.

It would be wrong, however, to say that a native app is the only right way to go about mobile software development. Native apps may not be the best fit for you for the following reasons:

  • Not versatile. Because of the guidelines, native applications have to look somewhat like all the other apps for your platform of choice. When coding for Android, the developer has to use the Material Design guidelines for the app.
    material design guidelines - Native vs. Cross-Platform Mobile Development
    Google has specific design guidelines for the Android platform – Material Design Guidelines.

    In the case of iOS, it’s Human Interface Guidelines that are mandatory. So there might be contradictions between your vision of the perfect app and what’s considered the norm for the respective OS.

    Human interface guidelines1 - Native vs. Cross-Platform Mobile Development
    Apps for iOS have to follow the Human Interface Guidelines.


  • Longer time to deploy. Creating a native application usually takes a long time. The developers will have to build the app from the ground up, and if you want to have apps for both mobile platforms, you will have to build two separate apps, doubling the development time.
  • Cost. Generally, native mobile development is quite expensive — the average bottom-end price is $10,000. And you must double that cost if you’re looking to build apps for both iOS and Android.
Developers yearly salaries - Native vs. Cross-Platform Mobile Development
As you can see, Native developers cost more than cross-platform ones. Keep in mind that the cost will add up as you hire engineers for both platforms. Source: PayScale.

Native is the best option in the native app vs cross-platform app competition if a high-performing application and hardware access is your top priority.  But if you are concerned about the app costs and development time, there is another approach for you.

native development - Native vs. Cross-Platform Mobile Development
Native mobile apps are more powerful, but not as versatile as Cross-Platform ones.

Cross-Platform Mobile App Development: Pros and Cons

Cross-platform apps are applications that can run on several operating systems. There are a couple of ways to create cross-platform applications, either with unified API or web components.

Having only one application to build and support sounds reasonable in terms of time, costs, and effort. But, like native mobile apps, cross-platform software has its advantages and disadvantages.

Julia Tuskal blog - Native vs. Cross-Platform Mobile Development

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The main differences between native and cross-platform applications that may sway you toward a cross-platform one are:

  • Short development time. Cross-platform application takes less time to build because of the reusable code. Programmers can utilize frameworks that allow them to reuse up to 70-90% of the code. It’s basically two applications with the same codebase, which saves your team tons of time.
  • Cost-effectiveness. The ability to reuse the codebase saves you the effort and financial burden of hiring two separate development teams to have two apps developed.
  • Larger user-base. If your budget is limited, there is only so much you can do. For instance, if you can afford one application to build, you will have to choose only one platform, and therefore the user base of that platform. But you can go cross-platform and cover user bases of several operating systems with just one app.

Just as with native apps, there are scenarios where a cross-platform app isn’t the best option. You may not favor cross-platform for the following reasons:

  • Performance issues. Cross-platform applications tend to run less smoothly than native ones, since the app is a combination of web elements wrapped inside a WebView. Everything in there is a plain website, which is usually not as responsive as native software.
  • Limited hardware functionality. Since cross-platform apps are essentially websites, they have limited access to the device’s hardware. Even though the technology has come a long way with Progressive Web Apps, the software still can’t access things such as NFC and proximity sensors.
  • Confusing UX. Cross-platform apps do not have to follow the iOS or Android design guidelines. The development team can go all-out and build the exact thing they want. This actually can be a disadvantage because the guidelines help to make software consistent. Users don’t have to learn how to use any new software because it looks and feels just like any app for a particular OS. If the guidelines aren’t followed, there may be a learning curve for users.
  • Lack of complex features. Cross-platform applications are basically limited to what a web app can do. So, if you need your app to be a bit more complicated, the developers will have to build those for each OS natively.
cross platform development - Native vs. Cross-Platform Mobile Development
Cross-Platform apps are the way to cover a larger userbase, but they may lack important features.

But how will you decide on a native application vs cross-platform development? You need to take into account several factors.

What to Consider when Choosing the Type of Mobile App

Deciding on the development approach is a complicated issue. Your choice will depend on the goals of the application, the budget, and the time you have available for development. Let’s take a closer look at these aspects.

Performance and complexity

The first task is to determine the goal of your proposed app. If it should perform the typical functions of a web app, you can confidently choose a cross-platform application. But if your solution needs to be more complex, provide rich functionality, and have access to hardware or low-level APIs, you should go for a native application.

Performance-wise, a native app wins in terms of high speed, memory management, responsiveness, and offline features. Cross-platform apps can take up more space and are more likely to have performance issues. 

Development costs

This factor is crucial when making the choice of native app vs cross-platform development. Cross-platform applications reduce costs by using a single source code that is then adapted to a specific OS, while native apps require completely different code for Android and iOS platforms. Moreover, building a native app requires more team members, which also implies higher costs. So, if you have a limited budget, a cross-platform app may be the right option for you. 

Development time

Along with costs, a cross-platform app saves time as it eliminates writing code from scratch for each platform. So you might consider this type of application if you have budget and time constraints. In addition, a native app requires more time to market, because the app needs to be approved and launched on the Play Market or App Store, which takes extra time. 

UI/UX design

Today’s users expect mobile apps to be user-friendly and responsive. Statistics show that about 60% of users abandon their shopping carts due to a bad user experience. That’s why the UI/UX design of your solution is very important for business performance and effectiveness. 

In this respect, native apps provide developers with access to lots of UI/UX components delivering more stunning visuals and improving usability; cross-platform apps have more limited options. But note that a cross-platform app gives you more freedom in terms of the appearance of the solution because there are no strict rules it has to follow, as in the case with native apps.  

Now that you have an understanding of which solution might suit you best, let’s do a mobile app development platforms comparison.

Native Mobile Software Development Tools

Native mobile applications are built with a specific language and technology for a particular operating system. Both OSs feature time-proven tools, along with new entries. 

The most popular languages are:



Java is a very popular and very powerful language for various software solutions. Many development teams use it, from startups to data analytics initiatives. Programmers can use Java to create not only mobile but web, desktop, and IoT software solutions — it is very versatile.


  • Simple syntax and mild learning curve. The high-level language makes the code easier to learn, write, read, and maintain.
  • Enterprise standard. Since Java has a ton of libraries, developers can create almost any function a company may need. Considering how variable the enterprise’s problems can be, Java software development fits well. Java is also cheap to maintain because the developers don’t need specific hardware — they can run the servers on any machine.
  • Low security risks. The language has some tricks up its sleeve to protect the user from vulnerabilities. For instance, Java does not have pointers, unlike C, which can be the cause of unauthorized access to memory. In addition, by using the built-in Security Manager, the programmers can tweak access rules. This way, Java apps can run in “sandbox,” so they won’t harm the system if they get damaged.
  • Ease of collaboration. The distributed nature of the language allows for sharing data among multiple machines. Moreover, Java supports Socket Programming and the distribution technology of Cobra, which developers can use to share objects between programs written in different languages.
  • Massive community. Thanks to the community, Java boasts a large ecosystem of well-tested libraries.


  • Performance issues. The programming community often criticizes Java for its poor performance. A feature called Garbage Collector, for instance, takes more than 20% of CPU time.
  • Verbose code. The code has a lot of words, to put it simply. It makes it less readable and scannable. The language tries to emulate English, forcing the developers to type exactly what they mean. This makes Java easy to understand, but it is not compact at all.
Java for native dev 1 - Native vs. Cross-Platform Mobile Development
Java is pretty standard, but it may cause performance issues.


Kotlin is another popular entry to Android development. It is an open-source statistically-typed language, the code of which can run on the Java Virtual Machine.


  • Interoperability with Java code. Switching from Java to Kotlin is seamless and easy. So if you have written an app in Java, you can add new features or update the whole application in Kotlin.
  • Easy maintenance. Today many IDEs support Kotlin, so programmers don’t have to learn new environments to work with Kotlin.
  • Compact code. Kotlin syntax is easy to learn and read, while staying compact and clean. The language takes fewer lines of code to build features and whole Android applications, which is an obvious advantage when compared to Java.
  • Reliability. The language saw its first release back in 2011, so it has had its fair share of alpha and beta versions. On top of that, the developers of Kotlin have made the newest version reversely compatible with previous versions, so nothing gets broken when updating.


  • Fluctuation in compilation. Though Kotlin performs much better than Java, the latter is still a better option for creating clean builds of Android apps.
  • Less mature community. Kotlin is much younger than Java. So, there is less talent available for hire, and the number of learning resources is limited.
Kotlin for native dev 1 - Native vs. Cross-Platform Mobile Development
Kotlin is easy to learn, but it’s still quite young.

That’s one part of the story. What about the tools for native iOS apps?



This language is open-sourced and is mostly used for developing macOS, iOS, tvOS, and watch OS applications.


  • Mature language with a huge community. The very first version of Objective-C was released in 1984, with the 2.0 version coming out in 2006. It has a strong and experienced community and polished practices. Along with that comes an abundance of well-tested third-party libraries.
  • Compatibility. The technology is compatible with other C languages, like C and C++. It means that developers can use C or C++ code inside their Objective-C files.


  • Dated language. At the end of the day, a newer iOS language, Swift, will replace Objective-C. So the language won’t be supporting the latest features and iOS releases once many developers move their apps to Swift.
  • Performance issues. As Apple claims, Swift is performing much better than Objective-C. The syntax of the latter is more difficult and more loaded.
Obj c for native dev 1 - Native vs. Cross-Platform Mobile Development
Objective-C was the staple of iOS development, now it is rather dated.


Swift was released by Apple in 2014. It is meant to replace Objective-C as the main language for iOS, macOS, ipadOS, watchOS, and tvOS development. It is known for a lower learning curve and better performance compared with Objective-C.


  • Good performance. Swift is set to work much faster than its predecessor. It has a concise syntax and is much more user-friendly.
  • Compatibility. Swift can interoperate with Objective-C code, making it easy for programmers to move their existing mobile applications to Swift and add new features in Swift.
  • Scalability. Simple syntax adds to the readability of the language, so adding new developers to work on an ongoing project is a breeze.
  • Full-stack potential. Programmers can also use Swift to build the server side of the mobile app. Companies such as Apple and IBM are working hard to make Swift Server Side a more popular and widely used solution. IBM, for instance, has developed a dedicated Kitura framework.


  • New language. Swift is very young, meaning that there are not many developers available for hire. But considering its short learning curve, developers are picking it up very fast. However, there are not that many tools and native libraries in place.
  • No support for early iOS versions. The earliest version that Swift supports is iOS 7. Even though the number of devices running iOS 6 and earlier is extremely small, developers cannot support legacy projects running on these versions.
Swift for native dev 1 - Native vs. Cross-Platform Mobile Development
Swift is efficient, but does not support early iOS releases.

Native app development platforms are what you need to build powerful, feature-packed applications. When in need of shorter development time and a larger user base, look into tech for cross-platform development.

Cross-platform mobile software development tools

Now that you have chosen the most fitting way to build your app, let’s take a look at app development platforms you’ll need to develop a cross-platform app.

There are plenty of development frameworks you can use to build your mobile software. We’ll stack them up against each other as well as native software development tools.

The most popular cross-platform tools are:


Xamarin is built with C# and .NET. It lets developers create applications for Windows Android, iOS, macOS, tvOS, and ipadOS. The apps share a user interface, which the programmers build using Xamarin.Forms. For specific platform interface features, there are Xamarin.iOS and Xamarin.Android tools. With these tools, developers can use native and third-party APIs to utilize the device’s hardware functionality, like the camera, proximity sensors, connectivity, etc.


  • Mature development community. Xamarin is supported by a huge pool of developers, as well as Microsoft: there are tons of learning resources and libraries available.
  • Code reusability. Xamarin allows for reusing from 60% up to 95% of the C# code written within .NET. So, developers can write the code once and use it everywhere, shortening the development time and budget.
  • Integrability. Mobile app developers can make use of Xamarin’s access to native APIs, along with the guide-compliant GUI elements, to make software that looks, feels, and performs just as well as the native one.


  • Platform limitations. Let’s not forget that we are talking about cross-platform development here. Though most of the code can be reused, developers might need to come up with workarounds for some features, such as multi-touch or platform-specific navigation gestures.
  • API support lag. Though Xamarin is usually pretty good at supporting API, it still takes time to be updated when the new native features are released. The developers can’t try them out straight away.
Xamarin for cross platform dev - Native vs. Cross-Platform Mobile Development
Xamarin is very versatile, but it is slow to catch on with the new features of the OS.

React Native

This framework is built on a JavaScript library React, which developers use to create highly responsive interfaces. React Native allows for reusing up to 80% of the codebase when developing cross-platform software. Unfortunately, React Native mobile apps can access the device’s accelerometer and the camera only with separate code for iOS and Android.


  • Hot reloading feature. This feature is great because it doesn’t break the flow of developers. Programmers can implement new features while running the app in the emulator and see the changes on the go. The team saves a lot of time on app compilation.
  • Good performance. If the application is simple in form, it will perform just as well as a native app. However, you may notice the difference if building complex software. In this case, transferring some code to a native module will make sense.


  • Lack of custom modules. Most of the React Native components are available and well-documented, but every once in a while, developers come across situations when the module they need simply isn’t there, or it is underdeveloped. For instance, programmers report that making shadows in React Native requires writing a solution from scratch.
react native for cross platform dev - Native vs. Cross-Platform Mobile Development
React Native works fast, but there are very few custom modules.

Apache Cordova

Cordova is a tech stack of HTML5, CSS, and JavaScript. It has a simple API and is compatible with any JS framework. Cordova mobile applications can access the smartphone’s accelerometer, file storage, GPS, contact data, media, and notifications. The main disadvantage is that Cordova visualizes UI through a web browser, and this results in minor lag.


  • Large community. Just as with other popular tools, the large community provides an abundance of tutorials, documentation, and third-party libraries.
  • Additional frameworks. To further enhance the user-experience and pack in more features, developers can utilize additional frameworks, such as jQuery mobile framework or Kendo UI Core. Those frameworks let programmers create touch-optimized apps that look like native ones.


  • Unreliable plugins. Sometimes, developers may need to tweak existing plugins to add extra functionality or to even make them work properly. 
  • Performance and app size. Do not forget that the mobile application runs in webview. 
cordova for cross platform dev - Native vs. Cross-Platform Mobile Development
Cordova is well-established, but you may experience performance drops.


This development tool is part of Google’s UI Toolkit, which programmers can utilize to create software for mobile devices, desktops, and browsers with the same codebase. Apps feature great performance thanks to Dart, which can be transcripted into the JavaScript code.


  • Faster coding. Flutter has a Hot Reload feature, so developers can apply changes to their code and see those in the app right away. There are some limitations to the features that can’t be hot reloaded, but the list is very short.
  • Good performance. Flutter applications feature close-to-native performance: the apps are responsive and the scrolling is smooth.
  • UI widgets. Flutter provides plenty of beautiful widgets, which programmers can use to build native-like interfaces.


  • Libraries and support. Google provides many useful libraries, but the tool is still a little too young to match the level of support enjoyed with older SDKs. So programmers might have to build some features from scratch when working on a cross-platform mobile app.
Flutter for cross platform dev - Native vs. Cross-Platform Mobile Development
Flutter allows for building responsive apps with good UI, but you may encounter a lack of third-party components.


Ionic uses HTML, CSS, and JS to let the development team build cross-platform apps for iOS and Android. Ionic has a built-in library of elements such as pop-ups, toggles, and input boxes that adapt to look like native ones for each respective OS. However, the developers can tweak those as they please.


  • Easy to learn. These web technologies are widespread; JavaScript is also a very popular language, so you can be sure that hiring developers won’t be a problem. Thanks to how easy the technology is to use, front-end programmers can easily grasp the basics.
  • Plugins and integration options. The development team can integrate different plugins to add features that are lacking and to let the app access the device’s hardware.
  • UI library. Another great feature of Ionic is a library of UI components. Components allow developers to create apps that look like native ones, with ready-made components. For more flexibility, components can be customized.


  • Performance issues. Webview rendering applications can perform quite well for simple tasks. But if your mobile software project relies on heavy graphic or AR functionality, you will notice a performance drop.
  • No hot reloading. When working with Ionic, developers won’t be able to see the changes they make to the app on the fly.
Ionic for cross platform dev - Native vs. Cross-Platform Mobile Development
Ionic provides many plugins, but suffers from bad performance

Bottom line

As you can see, both native and cross-platform applications have their merits as well as drawbacks. So, the final choice between native vs cross-platform app development depends on your needs:

  • Native applications perform the best and have access to all the device’s hardware. But you will have to hire two separate teams to build two apps for two platforms. You should expect higher expenses for your project.
  • Cross-platform applications share the same codebase, so one team of programmers will handle the job. With just one app you will cover the user base of two platforms. But those apps can have performance issues, along with limited hardware access.
jegor alexeichuk

Mobile Development Team Lead at HQSoftware

A highly skilled mobile developer with 12 years of experience and a passion to iOS apps. Has a deep understanding of user interface design best practices, possesses expertise in cross-platform mobile development.

LinkedIn Email


What is cross-platform mobile development?

What is the difference between native and cross-platform app development?

Which is better: mobile native app development vs cross-platform app?

Read also

Flutter VS React Native, Xamarin, Native Development: Major Pros and Cons

How Much Does It Cost to Make an App?

Angular VS React – Choosing the Right One

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