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Optimizing and Customizing an E-Commerce Platform

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Industry: E-commerce


  • The developed solution is utilized by four leading retail chains with 2+ million online customers in Finland.
  • The platform allows for easily customizing mission-critical functionality to the needs of businesses.
  • The system offers a mature ecosystem for interacting with end users and delivers satisfying shopping experience.

Technologies Used: Go, JSON, React, REST API, CSS3, SCSS, HTML5, Redux Saga

Methodology: Agile


Based in Finland, the company is a provider of e-commerce solutions for retail. The products offered by the customer enable businesses to deliver an ecosystem with a transparent and convenient online shopping experience, elaborate marketing strategy, and advanced recommendations.


When the customer turned to HQSoftware, it had a legacy Ruby-based platform. Due to the outdated technology stack, it was difficult to maintain and develop new functionality.

The customer seeked assistance in delivering a set of business-critical modules and a new user interface with a modern stack of technologies. Collaborating with HQSoftware, the customer aimed at optimizing the existing system to the needs of retail industry and improving customization capabilities for each particular business.


The delivered solution enables end users to create an account by employing which they can choose and buy thousands of available goods online. It is possible to select between convenient delivery addresses and time slots. For this purposes, engineers at HQSoftware developed a user friendly interface and a set of the following mission-critical modules:

  • login
  • sign up
  • token storing
  • a product card
  • delivery time and place


In the product card, our developers made it possible to provide a detailed list of ingredients, energy value, availability in stock, etc. As different retail businesses may have a varying structure of a product card, experts at HQSoftware simplified the customization of it.

A legacy platform utilized a third-party system, which helped end users to find the closest shop in the neighborhood. However, it did not work correctly and returned similar addresses across the country rather than what was expected. To fix this issue, our team made a research of the alternative services on the market and delivered an integration with an optimal solution.


Partnering with HQSoftware, the customer optimized the existing platform to the needs of retail industry. By improving customization across mission-critical functionality, the company was able to build a competitive business ecosystem and deliver satisfying business experience.

At the moment, four leading retails chains with more than two million online buyers in Finland employ the developed solution.

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Sergei Vardomatski - Founder - HQSoftware dev company

Sergei Vardomatski