HQSoftware Helps Customer Promote Product at Slush 2016

Slush entrance

Slush is an annual startup and investor conference held in Helsinki, Finland. This year, it boasted over 15,000 attendees, 2,000 startups, 1,000 investors and 700 journalists. HQSoftware CTO Vasily Tarasevich and Sales Manager Natalia Atamanuk visited Helsinki to help their Finnish partners — Sessio — promote their new mobile product at the conference.

The product is a VoIP messenger that allows drawing on a shared image during a call. By adding a visual edge to audio communication, it helps users to better explain, and understand, ideas. The Sessio app promises to be especially useful in healthcare, construction and maintenance works, digital content creation, insurance and others areas.

Sessio and HQSoftware joined efforts to come up with a stand that would really attract and engage visitors. “There was a short video looped on a screen so that attendees could easily grasp the idea behind the product. And, of course, our team was always there to share more information. In addition to that, the app had already been published on Google Play so everyone could try it right away on their phones”, said Natalia Atamanyuk.

According to Vasily Tarasevich, who himself was showcasing the app to potential investors, networking at Slush exceeded all the expectations, having resulted in multiple strategic acquaintances. “For example, a car sharing company approached us with an idea of integrating their app with Sessio to help clients better describe car problems while talking to support representatives. Moreover, several attendees expressed a willingness to help Sessio promote their product in China”, he said.

Sessio also got media coverage, which was as important for the startup company as attracting investors. Considering that this year Slush gathered about 700 journalists, Vasily believes Sessio are likely to become well-known on the Finnish B2B market, at the very least.

Eventually, Sessio was ranked among the top 100 startups out of 1,700 teams that had the right to pitch at Slush. “It’s a great result, taking into account that this was Sessio’s first appearance at an event like this”, said Vasily.

Speaking of the app’s future, Vasily mentioned that HQSoftware will go on to enhance the app. Apart from this product, Sessio has several more projects underway. “One of them is an augmented reality app. So we can’t wait for the latest Epson glasses to arrive in our Minsk office”, he added.