The CRM Advantage The real estate industry was slow to implement CRM solutions. Despite the great need for a proper CRM system the independence of agents and franchise nature of the business made this slow adoption a reality. With on-demand services increasingly prevalent, agents began to discover the power of CRM. In a business that employs large sales forces, the need to build lasting relationships with clients and process large numbers of documents, sales leads and referrals and maintain property listings, CRM has moved to the mainstream in real estate. Inline with yesterday’s post, Real estate, like so many other forms of commerce, is well on its way to the online realm. The visual nature of the industry is well matched for the capabilities of Web 2.0 technologies. In recent years, agents have been finding buyers via real estate wikis, blogs and networking sites. Realtor.com, RealTown, Redfin, Trulia, Real Estate Wiki and Zillow are a few names in the game. Likewise, prospective buyers are using the same tools for educational purposes, to browse properties and even negotiate mortgage financing. While face-to-face interaction is still an important facet of home buying and selling, the industry is transforming at quite a pace. With relevant information readily available, online clients are finding out about homes before their agents. The tech savvy buyer has a definite advantage over fellow buyers and at times even their brokerage.