Development of RTB (real time bidding) system, which facilitates user data gathering, and efficient advertising flows management.
- Technologies used:PHP, MySQL, CSS, HTML, C++, Jquery, Backbone.js, Git, Symphony, Highcharts.js, ExtJS, REST API, BigData
- Timeframe:8 months
HQSoftware had to develop SSP (sell side platform), DSP (demand side platform) and DMP (data management platform) systems, UI/UX design.
RTB System was developed in order to meet business objectives of the customer. The system aggregates large database of internet users with over 2,000 profiling criteria. A typical transaction begins with a user visiting a website;
- This triggers a bid request that can include various pieces of data such as the user’s demographic information, browsing history, location, and the page being loaded.
- The request goes to an ad exchange.
- As a result of transactions, the user sees the ad that corresponds to his profile interests of the advertiser who submitted the highest bid.
We developed a High Load System which processes complex data in milliseconds, and allows our customer flexible targeting and price management.