D.C.A.

Development of RTB (real time bidding) system, which facilitates user data gathering, and efficient advertising flows management.

  • Technologies used:PHP, MySQL, CSS, HTML, C++, Jquery, Backbone.js, Git, Symphony, Highcharts.js, ExtJS, REST API, BigData
  • Industry:marketing
  • Timeframe:8 months
  • Methodology:Agile
UNDP Tradebel
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 Challenge

HQSoftware had to develop SSP (sell side platform), DSP (demand side platform) and DMP (data management platform) systems, UI/UX design.

 Solution

RTB System was developed in order to meet business objectives of the customer. The system aggregates large database of internet users with over 2,000 profiling criteria. A typical transaction begins with a user visiting a website;

  1. This triggers a bid request that can include various pieces of data such as the user’s demographic information, browsing history, location, and the page being loaded. 
  2. The request goes to an ad exchange.
  3. As a result of transactions, the user sees the ad that corresponds to his profile interests of the advertiser who submitted the highest bid. 

We developed a High Load System which processes complex data in milliseconds, and allows our customer flexible targeting and price management.

 

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UNDP Tradebel
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All for schools
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