Gone are the days of floppy disks and portable hard drives, the age of cloud-based storage is upon us. The ability to backup, store and sync data across multiple devices has radically changed the way we use technology for both personal and business purposes. As the technology has advanced and the security concerns have lessened, businesses across a host of industry sectors have been implementing the technology at an astounding rate and their organizations have been reaping the rewards of the resulting efficiencies.
Despite an obvious trend toward the superficial, content still trumps appearance when it comes to building a successful website. In a recent article, published in The Content Strategist, author Leanna Kelly simply contends, “bad content equals bad customer service.” The online world is an impersonal one, to make up for this customer service and quality content must be held as paramount.

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Sergei Vardomatski
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