It’s the end of the month – the perfect time for our traditional digest! As always, we brought you some hand-picked news, information on new tools and devices, and some fun facts about Augmented and Virtual Reality. We filter a large stream of sources to bring the most exciting pieces to you every month.
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Digit of the Month
According to the new research ‘Augmented Reality Services Global Market Report 2021: COVID-19 Growth And Change’ published by The Business Research Company, the AR services global market is expected to reach $291.96 billion in 2025 at a CAGR of 44%. The company states that this growth is triggered by the COVID-19 pandemic, as companies seek more advanced and virtual solutions in these new circumstances.
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At Connect 2021, Mark Zuckerberg has announced that the Facebook company is now Meta – a social technology company that will focus on bringing the metaverse to life and help people connect and grow businesses virtually.
The metaverse will feel like a hybrid of online social experiences and activities in virtual reality. The metaverse will help people do things together that they can’t do in the physical world because of the long distance or disabilities.
The new AR experience by Marvel lets fans explore MCU’s newest heroes before the actual release of the movie. The studio announced an immersive mobile application that will allow the audience around the world to quite literally step into Marvel’s universe, getting a sneak peek at what they are in for before they go to the theaters in November.
Snap Inc launches a tool to help brands create AR ads and experiences. This new studio Arcadia will allow creating content not only for Snapchat itself but also any other platform where the business wants to place content.
There are already some eminent brands among the first clients of Arcadia: P&G Beauty, Verizon Communications Inc, and WWE.
Business Value of AR in Media & Entertainment
How do modern businesses use AR to increase their revenues and outperform their industry competitors?
Augmented Reality includes sound content too, and it can be overlaid as well as it is done with visual content. This is exactly what Ambassador Interpreter by Waverly Labs does.
Ambassador Interpreter are app-connected earphones that can translate human speech on the go into multiple languages, enabling multilingual conversations.
Gif of the Month:
Tools & devices:
A VR headset manufacturer Pimax had announced its hew device – Reality 12k QLED headset. It will function as both the standalone headset and a native PC headset, with dual-mode capability. It is most likely to be the company’s most expensive device starting at $2,400.
The new headset will focus on casual use cases and will be priced at $500. HTC positions Vive Flow as a headset to help people relax, learn, connect with friends, and play light games. The headset aims at being lightweight and compact.
HaptX is a provider of realistic haptic gloves for VR and robotics, partners with Haption – a producer of force feedback devices. This collaboration is aimed at accelerating the commercial introduction of full-body haptic devices.
The integration will enable an advanced level of realism and immersion for professionals in training, industrial design, and robotics.
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